Quick Note: Please embed your popcorn projects into your blogs.
Last week we began to discuss Transmedia storytelling. According to a 2007 blog post written by Henry Jenkins, “Transmedia storytelling contains integral elements of fiction (although many transmedia stories are nonfiction) that get dispersed systematically across multiple channels.” Although, I would argue that elements of transmedia storytelling have historical roots (for example think of the visual, ritualistic and the story-ification of Thanksgiving) in general it encompasses digital and nonlinear storytelling mediums such as webpages, twitter accounts, articles etc., posters, merchandise, viral videos, etc.) Transmedia storytelling also has a performative element which sometimes includes role-play, fan fiction and gaming elements. In addition, members of the audience are given a more active role – often turning the audience into makers of the story. In fact, the DS106 experience has many Transmedia storytelling elements! Because of its use digital interfaces and audience engagement, Interactive storytelling is also a field which is currently exploring ways to enrich storytelling formats.
Indiewire published a blogpost by Ingrid Kopp, the Tribeca Film Institute’s Director of Digital Initiatives, in which she shares her wisdom garnered over the year’s she has spent in the transmedia world in a presentation for the X Media Lab conference in Switzerland.
Blairwitch Project is often given credit for being the first Transmedia storytelling. More recently Carrie used transmedia storytelling techniques when they staged this performance in a NYC cafe. Matrix is also often sited as an early example because of the way the story unfolded in a comics format as well as film.
Nonfiction is also using transmedia storytelling as a tool to engage audiences.
Coming from Sundances New Frontier Story Lab are two impressive projects: Question Bridge – Black males and 18 days in Egypt.
PBS’s Mediashift blog post also gives some interesting tips on transmedia storytelling. The post included some interesting examples such as Lakou Mizik, an online hub about Haitian music featuring audio, video and a social action campaign.
“Aatsinki: The Story of Arctic Cowboys“ is a full-length documentary about a year in the life of reindeer herders. It has an interactive online component, The Aatsinki Season, that points to the social, political, environmental and moral issues behind the practice.
The Interactive documentary Reframing Mexico embraces a simple interface to keep the audience engaged. The online documentary features personal narratives with infographics that offer background info on the social, economic and historical stats of the country.
Eager to hear your thoughts and ideas.